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Rotary Motto

Rotary is an intimate affiliation of carefully selected business and professional people, having as its objective the promotion of high ethical standards in private, commercial and civic life, and dedicated to the ideal that the basis of all worthy endeavor is unselfish service.

Rotary Motto
The first Rotary motto was adopted by at the second Rotary Convention in Portland Oregon back in August of 1911. The words reflected comments made by Art Sheldon in a speech he gave in 1910.
That motto is: "He Profits Most Who Serves best".

About the same time another motto "Service, Not Self" came into popular use. At the 1950 Convention in Detroit Rotary formally adopted a second motto as "Service Above Self".

In 1989 the Council on Legislation kept the two mottos, but made "Service Above Self" the primary motto. That has become the most commonly used motto today.


The Rotary Wheel

The earliest "Wheel" was attributed to Montague Bear, in engraver in Chicago. He designed a simple wagon wheel and included a few lines to indicate motion and dust. Variations of this wheel were used by clubs for a number of years.

In 1922-23 the Rotary International Association felt that a single, official symbol should be use by all Rotarians. The gear wheel with spokes and cogs was proposed as symbolic of the organization and reminiscent of the original wagon wheel. Engineers advised that a gear would not work without a "keyway" to connect the gear to a shaft. Thus the "keyway" was added to the design, which was adopted as the international symbol or Rotary. Some say that the "keyway" represents the individual member, without whom the organization can't work.


The 4-Way Test

Rotary's 4-Way Test has become one of the most quoted and published statements of business ethics in the world. Attributed to Herbert J. Taylor, the simple, 24 word test was created in 1932 as a code of ethics for his employees in Chicago. The code was adopted by Rotary in 1943. Herb Taylor served as Rotary International President during 1954-55.
Of the things we think, say or do:
  1: Is it the TRUTH?
  2: Is it FAIR to all concerned?
  3: Will it build GOODWILL and BETTER RELATIONSHIPS?
  4: Will it be BENEFICIAL to all concerned?



Five Avenues of Service

The Five Avenues of service are not found in any of the constitutional documents of Rotary. On the other hand, these avenues have come to define the objects of Rotary. The are widely accepted, printed in many Rotary books and manuals, and are used a guidelines for most clubs. These descriptions were taken from "The ABS's of Rotary".
  1. Club Service involves all of the activities necesasry for Roartians to perform to make their club function successfully.
     
  2. Vocational Service is a description of the opportunity each Rotarian has to represent the dignity and utility of one's vocation to the other members of the club.
     
  3. Community Service pertains to those activities which Rotarinas undertake to improve the quality of life in their community. It frequently involves assistance to youth, the aged, handicapped and others who look to Rotary as a source of hope and a better life.
     
  4. International Service describes the many programs and activities which Rotarirans undertake to advance international understanding, goodwill and peace. International Service projects are designed to meet humanitarian needs of people in many lands.
     
  5. New Generations was adopted in 2010 to recognize the positive change implemented by youth and young adults through leadership development activities, service projects, and exchange programs.